Kappa® and Kappa FuturFestival choose Simpol. the reactive agency for the content production of the 2025 edition

A double assignment between brand experience and strategic content management

Turin, July 2025 — On the occasion of the Kappa FuturFestival 2025, both Kappa® — as the brand present at the event — both the Kappa FuturFestival They themselves have entrusted to Simpl. the reactive agency the design and production of photo and video content.

A double assignment that required integrated management: from the creation of materials for social channels in real time to the structured coverage of all areas of the festival. The project has included live content production, social strategy, operational coordination and optimized delivery for digital platforms, media partners and stakeholders.

For Kappa®: social-first production, live delivery, fashion vision

Simpl. the reactive agency has supported Kappa® in the development and production of content dedicated to Instagram and TikTok: short-form photos, reels, stories and videos, distributed in real time during the three days of the festival.

In addition to the promotion of the KFF collection, ample space has been given to the line Kappa Authentic, with a focus on contamination between vintage sportswear and new urban aesthetics. The content has integrated elements of street photography, still life and dynamic video, using techniques such as flash, polaroid, optical zooms and VFX filters.

The influencers selected by Kappa®, as well as some artists present — including Seth Troxler and Nina Kraviz — and the Festival participants themselves, were involved in a narrative consistent with the brand's fashion positioning, turning into absolute protagonists within the social story.

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Kappa FuturFestival: a multi-level production

In parallel, Simpl. the reactive agency has developed and coordinated part of Festival content production, articulating the work on different editorial lines, each with specific objectives and targets:

• Partners and sponsors: visual and narrative documentation of the brands' presence at the event, with a focus on installations, activities and moments of engagement. The contents produced by Simpol. the reactive agency have been shared directly by numerous partners, including Tuborg, Jägermeister, Eva water, Xerjoff, Aperol, Sammontana, Rimmel, Caffè Vergnano, Drivalia and many others.
• Technical and logistical contents: coverage dedicated to the structures, the scenographic setups and the impressive organizational machine that makes the festival possible.
• Sustainability: production of specific content to tell the green initiatives of the FuturFestival, with an authentic and engaging approach.
• VIP, Gold and Art&Techno experiences: reportages designed to show the added value of premium tickets, through an experiential storytelling.
• Institutional contents: material intended for the official communication of the festival, aimed at telling the vision, numbers and identity of the event.

An articulated work, which required pre-event planning, a multidisciplinary operational team and a production on multiple formats — photos, videos, social networks — capable of feeding the story both live, during the three days of the festival, and post-event, with enhancement and summary materials.

An integrated offer for events and brands

Through the joint management of Kappa® and Kappa FuturFestival 2025, Simpl. the reactive agency reinforces its position as an operating partner for brands and events that want to transform participation in an event into strategic content distributed in real time.

The agency offers a complete service that combines:

📍 Optimized production workflow for immediate distribution

📍 Operational project management‍

📍 Live production of content for social and digital

📍 Multi-format photo and video shooting

For projects that require speed, editorial vision and coordination in the field, Simpl. the reactive agency is the partner able to cover every phase of the process: from conception to delivery with a creative tailor-made touch.