From brand presence to event coverage: REACTIVEDOTS, the new in-house production studio of the agency Simpol., takes the field to provide photo and video content creation designed to live in real-time across social, digital, and partner channels.
Turin, July 2026 – Transforming stages, audiences, brand activations, and live moments into content ready for distribution as the event unfolds. This is the challenge entrusted to Simpol. the reactive agency and REACTIVEDOTS for the Kappa FuturFestival 2026, with a dual mandate dedicated to photo and video production for Kappa® and the festival itself.
The project required coordinated multi-level management where the strategic phase, editorial planning, and project coordination were handled by Simpol. the reactive agency, while operational production on the ground was entrusted to REACTIVEDOTS: from live production of materials for Instagram and TikTok to documenting the various festival areas, through to optimized delivery for digital platforms, partners, media, and stakeholders.
For the 2026 edition as well, Simpol. the reactive agency and REACTIVEDOTS exclusively handled content production for Kappa®, strengthening a social-first narrative designed to live in real-time on Instagram and TikTok. The work focused on two key events: Kappa FuturFestival in Turin and, a new addition this year, Les Ardentes in Belgium, where the agency provided live coverage of the brand's presence in an international setting.
At the heart of the production was the promotion of the Kappa Authentic line, with a visual language built on three keywords: fashion, architecture, and timelessness.
The production was organized through recurring and recognizable visual formats, each with a specific role in the storytelling: from content dedicated to looks and talent to daily recaps. The narrative was also characterized by a color treatment that alternates between black and white and blue monochrome, inspired by the gradients of the Futur 2026 collection. Closing out the project, a an evocative, fashion-forward aftermovie, where the monumental architecture of Parco Dora becomes the backdrop and the festival's energy is translated into the style and attitude of the Authentic line.
Great attention was also paid to content creation for the brand's partner DJs, including Seth Troxler, Carl Craig, and Enrico Sangiuliano, who were featured in portraits, live content, reels, and stories designed to blend music, fashion, and visual identity. A production capable of transforming Kappa®'s festival presence into an immediate, distinctive narrative that aligns with the brand's fashion positioning.
Alongside the work for Kappa®, Simpol. the reactive agency and RAECTIVEDOTS managed part of the content production for Kappa FuturFestival, with photo and video coverage designed to convey the complexity of the event through multiple narrative threads. The storytelling involved partners and sponsors, with content dedicated to installations, activations, and engagement moments, shared directly by the many brands present, including Tuborg, Xerjoff, Jagermeister, Rimmel, Alfa Romeo, Aperol, Red Bull, Caffè Vergnano, Rossopomodoro, Global Inheritance and many others.
This was complemented by productions dedicated to technical and logistical aspects, sustainability initiatives, VIP and Gold experiences, and corporate content. This complex undertaking required meticulous pre-event planning. A multidisciplinary team produced content in multiple formats, fueling the narrative both during the three-day event with live deliveries and post-event with recap and highlight materials.
Alongside the main production, the agency also managed live content creation for Xerjoff, a brand featured in the festival's VIP area. The project involved two reel deliveries per day for stories and posts, a final recap video, and the creation of dedicated TikTok content designed to showcase the brand's presence at the festival using current trends and formats. The storytelling highlighted the olfactory corner, the Terrazza Voyager, and the Xerjoff experience, with progressive focuses on discovery, connection, atmosphere, and lifestyle, tailoring the narrative to each channel and its specific consumption habits.
REACTIVEDOTS also handled photo and video production for the IQOSbooth, capturing the brand experience through a reportage focused on product details, setting, lighting, and interactions throughout the festival. The content showcased the IQOS Lounge, IQOS devices, and accessories, alternating between dynamic shots, product close-ups, lighting effects, architectural details, and entertainment moments.
“Covering a festival as it happens means working under extremely tight deadlines with many narrative threads unfolding simultaneously: the brand, the artists, the partners, the audience, the spaces, and the live experience. This is where our method finds one of its most concrete applications: combining strategy, production, and on-site coordination to turn every moment into useful, recognizable, and distribution-ready content. Deploying our new in-house production studio, REACTIVEDOTS, for this occasion was a winning choice that made all the difference. With Kappa® and FuturFestival, we built a project capable of living in real-time, expanding it this year to include Les Ardentes and productions dedicated to the festival's partners. This work confirms Simpol.’s role as an operational and strategic partner for brands and complex events.”
Simone Arena, CEO of Simpol. the reactive agency and REACTIVEDOTS
