Turin, November 2025 — On the occasion of the World Day of Remembrance of Road Victims on Sunday, November 16, Simpl. the reactive agency relaunches its commitment to promoting driving safety among young people. A goal shared with Ligier, Italy, the leading brand in micromobility for teen drivers, with which the Turin-based communication agency designed and launched #LigierSafeDriver, the social column that Make young people aware of road safety And it transforms the driver's license quiz in viral content, informative and engaging.
Studying the highway code is often perceived as a boring obligation, far from the language of the new generations. The challenge, for Simpol. the reactive agency, was clear: make road safety an interesting, fun and memorable topic for young people who are getting closer to an AM license.
It's born like this #LigierSafeDriver, a weekly event on Ligier Italia's TikTok, Instagram and Facebook channels that brings together Highway code pills, interactive quizzes and real exam errors. Each content is designed to inform in a light but precise way: recognizable initials, impactful questions, calls to action in the comments and visual direction taken care of down to the smallest detail.
Simpl. the reactive agency manages every phase: from the study of contents Alla video production, give it Shooting aboard the Ligier minicars at mounting vertical for social networks, up to publication and moderation. All complemented by real-time marketing content linked to key moments of the school year or to seasonal road conditions.
At the end of the first semester, Simpol. the reactive agency and Ligier Italia also involved one of the most followed content creators on the web: Andrea Galeazzi, who has Told son his YouTube channel his direct experience with the JS50 minicar, tested precisely for his 14-year-old son.
“When a child turns 14, the issue of mobility becomes central for many families. Classic alternatives, such as scooters or bicycles, don't offer the same protection as a four-wheeled vehicle,” says Galeazzi. “This is the context in which quadricycles fit in, and the Ligier JS50 promises to raise the bar.”
Una authoritative collaboration, which gave additional visibility to the project, reinforcing Ligier's positioning as a brand attentive to safety and close to the real needs of families.
The public's response? Over 2 million views on TikTok and 552,000 on Meta in the first six months, with more than 23,000 interactions in total. The column has become a regular appointment for the community, as well as dissemination tool for numerous dealers — even outside the Ligier brand — who are actively re-sharing them, recognizing their educational value.
With #LigierSafeDriver we have demonstrated that it is possible to talk to children about road safety without moralism, but with creativity, concreteness and a language they know — Comment Simone Arena, CEO of Simpol. the reactive agency. The strength of the project lies precisely in its ability to unite education and entertainment, with a format that involves and creates value for the brand, for young people and for families.”
