Following the results achieved with Zoom Torino, the agency's mandate has been extended to the other parks of the leading Italian group active in the zoological garden and biodiversity conservation sector.

The partnership between Simpol. the reactive agency and Openature, the leading Italian group active in the zoological garden and biodiversity conservation sector, is strengthening. Following the work initiated with Zoom Torino, the agency now also manages the social media communication for Natura Viva and, as of May 2026, for Zoomarine. The results from the first nine months of the year show significant growth in the communities. Between January and September, Zoom Torino achieved over 34.000 new followers across Facebook and Instagram, with more than 317.000 interactions; during the same period, the social media channels for Natura Viva recorded over 29.000 new followers and 275.000 interactions across Facebook and Instagram.

For Zoom Torino the strategy continues to showcase the park through its animals, habitats, keepers, news, and events, strengthening the daily connection with the community. For Natura Viva the work aims to attract new audiences by sharing experiences that intrigue those who haven't visited the park yet, while highlighting new features to keep the relationship with existing visitors strong.

New for 2026 is the management of the social media channels for Zoomarine, in the province of Rome. The summer communication campaign supported the repositioning of the park, placing greater emphasis on the zoological aspect compared to the entertainment offerings. Key themes included stories about the animals and the arrival of the capybaras integrated into a strategy designed to make Zoomarine perceived as an experience to be lived and shared. From mid-May to September, our Facebook and Instagram channels recorded a total of more than 13.000 new followers and 165.000 interactions.

“Extending our mandate from Zoom Torino to the other parks in the group is a particularly significant achievement for us, and it strengthens a partnership built across different regions and audiences. The numbers confirm that our community-building work is effective, but the most important result is creating a recognizable social identity for each park.”

Simone Arena, CEO of Simpol. the reactive agency

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