Over 70.000 visitors to the events, more than 38 million views generated on social media and more than 120.000 interactions: this is how the 2026 of Simpol. the reactive agency opens together with GL events Italia, the Italian headquarters of the international GL events group, which in Turin also manages the spaces of Lingotto Fiere, one of the most important trade fairs on the national scene.
A collaboration built in close synergy with the marketing & communication team of GL events Italia, which takes care of the strategic structure of event communication, positioning and partnerships, and with Simpol. the reactive agency, creative and operational partner for the development of strategic concepts, digital storytelling, social management and live content production.
At the center of the work carried out in the first months of 2026 were the first three major events of the year: Horeca Expoforum, AMTS - Auto Moto Turin Show and Be Comics! Be Games! Torino. Three very different events in terms of audience, language and objectives, united by the same need: to transform an event into an experience to live, share and remember, capable of also extending to social media through content, active communities and a continuous narrative before, during and after the event.
A work that saw Simpol. the reactive agency engaged in the definition of strategic concepts, in social management, in live content production and in the development of content designed to amplify the event experience and the involvement of digital communities.
From 15 to 17 March 2026, Horeca Expoforum, the B2B trade show dedicated to hospitality, restaurant and food & beverage professionals, welcomed more than 15.000 visitors to Lingotto Fiere.
Simpol. the reactive agency has consolidated and evolved the strategic concept already introduced in 2025, “The future is Horeca!” , a claim that transforms the fair into a real development platform for the sector. The pun between "it's Horeca" and "it's now" reinforces the positioning of the event as a place where the future is not told, but is built.
The strategy focused on the centrality of the human component: faces, professionals and exhibitors have become protagonists of the social narrative, while the editorial carousels dedicated to companies have made it possible to build a more qualitative and distinctive representation of the trade fair offer.
This approach found full expression during the days of the fair, through a structured framework of live content production. The adoption of native formats such as POV, ASMR and interviews has helped to build a more immersive and immediate narrative, expanding the capacity for engagement and the return of the live experience to users.
The results: more than 7 million views, more than 30K interactions and a growth of +2K followers in a month and a half on the monitored social channels.
From 27 to 29 March 2026, more than 32,000 visitors attended AMTS - Auto Moto Turin Show, one of the most important automotive events in Northern Italy.
For this edition, the agency has built the strategic concept “Adrenalina rises, the rumble becomes a show!” , designed to expand the audience without losing the link with historical enthusiasts. The adrenaline opens the dialogue with a leisure audience, while the rumble keeps alive the connection with the most authentic motoring culture. The show completes the positioning, reinforcing the identity of AMTS as an experiential and spectacular event.
The communication developed over three phases - pre, live and post-event - with adrenaline-pumping content, human storytelling and a live production capable of maintaining constant community involvement.
The result: 16 million total views between Facebook and Instagram, a strong growth in engagement and an even stronger positioning of the event as an experience to be lived and shared.
On 18 and 19 April 2026, the world of comics, gaming and pop culture met at Lingotto Fiere for Be Comics! Be Games! Torino, attracting 25.000 visitors.
For the Turin debut of Be Comics! Be Games! , Simpol. has developed the strategic concept “It's not just re-skin, it's a level up!” , a claim that speaks the language of gaming. The concept translated the ambition of the event into a clear promise: an immersive, dynamic and contemporary experience, built on quality content, interaction and new ways of experiencing pop entertainment.
A strategy designed to intercept different audiences and build a distinctive and immediate perception of the event.
With social channels started from scratch, the strategy devised by the agency, which combined content, ADV and editorial management, made it possible to immediately build a solid and active base, generating high visibility and engagement from the first publications.
The results: in a few weeks, social communication registered more than 15 million total views and 90.000 total interactions.
“Working on very different formats, from Ho.Re.Ca. to automotive to pop culture, is the most concrete way to measure the solidity of our reactive method, based on strategic thinking that guides every choice - from content to format, from tone of voice to production - and on an integrated production built together with the GL events Italia team. This is how we are able to adapt to different audiences while always maintaining consistency and identity. ” Simone Arena, CEO of Simpol. the reactive agency.
“For us, digital communication is an integral part of event design. Our trade fairs are places for meeting, relationship and exchange, but today digital technology represents a fundamental driver for expanding the event experience before, during and after the event. Working with Simpol. the reactive agency means being able to count on a partner capable of translating identities and objectives into relevant content, building a continuous narrative that focuses on people and communities. The constant comparison between our teams has made it possible to evolve each format, strengthening its positioning and the value of the experience for exhibitors and visitors.” comments Gàbor Ganczer, CEO of GL events Italia.
