Tell a Shirt that is also a story. A third uniform that pays homage to the fort Relationship between Torino FC and Club Atlético River Plate, born in the pain of the tragedy of May 4 and has become, over time, a brotherhood that goes beyond the field and national borders.
In this spirit, Simpl. the reactive agency He made the launch video Of Torino FC 2025/26 third jersey, officially presented by the club and Joma with the claim Eterna Amistad, the motto that establishes the historic friendship between the two clubs. The concept created
Give shape to a visual story that was not limited to presenting a uniform, but that could evoke the deep soul of a friendship between cities, fans and visions of football. This is the challenge that the Turin agency had to respond to; an ambitious project, designed to restore the strength of the bond between the two clubs, combining emotion, matter and innovation.
To face this challenge Simpl. the reactive agency, partnered Torino FC Media House, who supported and supported the agency indesign of the project, has created a narrative concept that combines real footage and imaginary worlds generated with artificial intelligence, creating a video with a poetic and immersive tone that tells the soul of the old grenade heart.
Bronze, the symbolic element chosen by the club, becomes a visual metaphor for the transformation and identity force that binds Turin: a living matter that melts, shapes, and resists time.
Le fluid forms, the liquid reflections, the material projections And the AI transitions they trace an ideal path between the two cities, while the new jersey is gradually unveiled, through slow shutter effects and optical filters. Textures, materials and geometries of the design are enhanced by a laser scanning effect created with directional lights, which cross the body like a line of energy.
The entire story is unified by a monotonous color which restores chromatic coherence to archive scenes and stadium footage and accentuates the emotional tone of the narrative.
The video, presented on the official channels of Torino FC, returns an immersive experience, able to involve both the fan and the enthusiast of aesthetics and design. A visual bridge that celebrates the eternal Friendship with the River Plate, giving voice to a sporting and human legacy that unites generations and continents.
“Telling a shirt is, for us, telling an identity. This project has allowed us to combine technology, sporting tradition and creative vision in a single emotional and symbolic narrative. We are proud to have helped to shape such an important moment for Torino FC and its community.” declares Simone Arena, CEO of Simpl. the reactive agency.
