Turin, December 2025 — 2025 was a complex year for the communication market, marked by economic uncertainties, technological transformations and growing pressure on the ability of companies to remain relevant. In this context, Simpol. the reactive agency has chosen to respond with its own distinctive number: responsiveness as a consolidation engine, listening, consistency, responsibility and the acceptance of new challenges that have made the agency even more mature and solid.
2025 ends with a Revenue forecast at 2.2 million euros And with 40 managed clients, between consolidated projects and new acquisitions. An important result, which testifies to the solidity of the positioning and the ability to respond to challenges with ideas, method and concreteness.
15 new clients have been acquired this year, among the most significant projects, different realities stand out in terms of sector and language: Torino FC, so Simpol. the reactive agency signed the video for the launch of the third jersey, Eternal Friendship; Kappa, with which a live content production was created on the occasion of the Kappa FuturFestival; and again Turismo Torino, Buonissima, Carlsberg, OGR Torino, Abilmente and ANCI. Added to these are special projects for brands such as Caffè Vergnano (within MiCo26), Credenza Group, Xerjoff and Natura Viva.
At the international level, Merlo has entrusted Simpol. the reactive agency with the social management of eight markets: Italy, the Iberian Peninsula, France, Poland, the United Kingdom, the United States, Australia and the global channel.
2025 also marked the introduction of new services, including AI Studio - for the experimentation and strategic application of artificial intelligence - and the strengthening of events division, with the creation and management of large formats as well.
Among the most significant goals of 2025 is the consolidation of historical relationships. Ligier Group It has reached the 10 consecutive years of collaboration with the agency at European level, on a journey always looking for new ideas to develop, such as the social column #LigierSafeDriver, today a real reference point for the teen target.
Furthermore, in these 12 months, Simpol. the reactive agency has undertaken a structured path to strengthen its commitment to sustainability, with a focus on issues ESG (Environmental, Social, Governance), publishing the his first Sustainability Report and drawing up the Code of Ethics, which defines nine shared guiding values. Two documents that represent a concrete assumption of responsibility towards people, work and the context in which the agency operates, which in this first year has already received authoritative recognition: In fact, it ranked first nationally in the WeImpactIndex® ESG 2025 And to the fifth national place in the HappyIndex® AtWork ESG 2025 (category 1-25 employees), rankings drawn up by ChooseMyCompany. A double certification that tells the real impact generated by the agency, both internally and environmentally and socially. 2025 also saw Simpol. the reactive agency star at XXIX edition of Mediastars, with seven award-winning projects and numerous individual awards, confirming the maturity and effectiveness of the reactive method.
At the base of each result is the Team: a group that has grown in number, structure and responsibility, thanks also to a system of advanced welfare What Simpol. the reactive agency considers an integral part of strategy. Internal well-being is not an accessory reward, but the engine that fuels the quality of work and the value of professional relationships.
The new year opens with the goal of growing even more, in a conscious and sustainable way, continuing to cultivate that combination of responsiveness, consistency and concreteness What allowed the agency to generate value over time And to be a recognized and reliable partner.
“2025 was the year of consolidation and maturity: we have transformed responsiveness into a structural asset, capable of holding strategy, creativity and production together in a fluid and coherent way. We have built solid relationships, faced new challenges and raised the bar for quality, strengthening our identity - declare Simone Arena, CEO of Simpol. the reactive agency. Now we look to 2026 with the desire to continue to evolve: we will invest in internal training, creative research and technological tools to offer those who rely on us increasingly effective, ethical and relevant solutions.”
