Simpol. the reactive agency won important awards at the XXIX edition of Mediastars, one of the pThe most prestigious technical awards in Italian advertising, which every year awards agencies, production houses and professionals who, with passion and innovation, create projects with a strong impact on the national advertising scene. La award ceremony Official it was held Friday, June 6 at the Auditorium San Fedele in Milan, during an event that celebrated the best Italian creative realities in the field of communication, advertising and multimedia production.
With seven award-winning projects and 18 awards, Simpl. the reactive agency confirms the solidity and originality of its creative approach: responsive, tailor-made and strongly connected to the objectives of the brands. A success that embraces different product sectors and that rewards the Turin-based agency's ability to produce valuable content capable of generating impact.
Simpol. the reactive agency has received 5 category awards for their projects in competition, obtaining the prestigious Stella Award awarded to the best campaigns in the different strategic areas of each section and 4 nominations in the short list. In addition to these awards, Ben 9 Special Stars, conferred on agency professionals That yes they are distinguished by technical and creative excellence in their respective specializations.
Spot Ligier Gamma 2025 | Audiovisual Technical Section
An innovative commercial, created in virtual production, that tells the story of the new range of Ligier minicars as a symbol of freedom and future.
Stella Award: First Place in Virtual Production
Special star for creative direction at Simone Arena.
Love MI Ligier | Promotions section
Brand activation that brought Ligier to the center of the famous Milanese concert, bringing Gen Z closer to brand values with influencer marketing, live content, on-field positioning and social activations.
Stella Award: 1st Place Touch Point Mix
Special star for art direction at Simone Arena and Martina Cavaglià.
Ligier Love My Life | Social media section
An influencer marketing project with which Myli, Ligier's iconic electric minicar, has become a symbol of Gen Z's values and dreams.
Stella Award: 1st Corporate Content Classified
Stella Award: 2nd place in the general Social Media section
Special star for creative direction at Simone Arena.
Zoom Torino | Social media section
A new digital brand identity that has enhanced both the emotional and adventurous side and the more educational and informative side of the Turin biopark.
Stella Award: First Restyling Classified.
Special star for art direction to Fabio Colace.
Amilcare Merlo - the courage to dare | Audiovisual Technical Section
An intimate and inspirational documentary that tells the human and entrepreneurial legacy of Amilcare Merlo, celebrating his courage as an engine of innovation and vision.
Special star for creative direction at Simone Arena and Rebecca Gai. Special star for direction to Matteo Galfrè.
Merlo - 60 years of history | Audiovisual Technical Section
A corporate video that traces six decades of innovation and entrepreneurial vision, transforming the anniversary into an emotional story about the courage to dare.
Special star for creative direction at Simone Arena and Rebecca Gai.
Special star for the voice-over to Rebecca Gai.
Kappa x FuturFestival 2024 | Audiovisual Technical Section
A live production that chronicled the presence of the Kappa brand at FuturFestival, with real-time content and an engaging visual narrative.
Special star for art direction to Francesco Buonagiunto.
”These awards are a source of great pride for us and confirm that our reactive and creative approach works. I am proud of the work of our team: a group of extraordinary talents who every day give shape to ideas capable of leaving their mark.” Simone Arena, Founder & Creative Director of Simpol. the reactive agency.
