Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
Ligier consolidates its leadership in the world of minicars, but how can the innovation of the new 2025 range be transformed into an authentic story spread in the main Italian media? The answer lies in a structured press strategy, consisting of press releases aimed at enhancing the brand, amplifying its visibility and offering the public authoritative content that closely tells the brand's news for 2025.
Reaching different audiences, from journalists to newsrooms, to potential customers, requires a strategy capable of combining information, authority and impact. Today, the public wants to see the product in action and hear the opinions of competent and recognized voices in the sector. The challenge is therefore to ensure a constant and credible presence in the media, strengthening the brand's reputation and offering concrete tools to make the Ligier 2025 range better known.
We have developed a complete press strategy, capable of integrating institutional communication and experiential storytelling. From the dissemination of press releases aimed at coordinating the Media Drive, each activity has been designed to amplify the visibility of Ligier Italia, generate authoritative content and offer the public concrete and verified information on the new 2025 range.
IDEATION
The activity designed for Ligier Italia included an integrated press strategy, designed to enhance the new 2025 range through a constant and structured presence in the media. We have defined a work plan divided into two main components:
● Institutional communication, drafting and dissemination of targeted press releases, aimed at automotive, lifestyle and generalist publications, with the aim of consolidating brand awareness and positioning Ligier as a reference point in the sector.
● Direct product experience, organization of the Media Drive dedicated to new cars, to offer journalists the opportunity to test the new Revo D+ engine in the field and tell about its performance with competence and authority.
Careful pre-event planning and coordinated direction between the press office and the operational team have guaranteed consistency, timeliness and quality at every stage of the project.
PRODUCTION
During the Media Drive, we created a dedicated photo and video production, designed to make the most of the new Ligier 2025 range and support the work of the newspapers present. Each content has been designed to integrate perfectly with different editorial needs: images suitable for publication in articles and magazines, and video materials that can be used as cover in digital services and content. The result was a complete and immediately usable press kit, capable of amplifying the dissemination of reviews and guaranteeing the brand a consistent and quality presence on all channels.
DIFFUSION
We managed the entire media distribution of the campaign in two phases: the distribution of press releases and, in parallel, the coverage of the media drive. With the press office, we monitored each release and implemented a strategic follow-up to maximize publications. Through targeted mailings and constant contact with the newspapers, we guaranteed that each newspaper could access exclusive content such as images, videos, interviews and we provided timely support so that reviews and services came out promptly, thus expanding the visibility of the brand in automotive newspapers and beyond.
IDEATION
The activity designed for Ligier Italia included an integrated press strategy, designed to enhance the new 2025 range through a constant and structured presence in the media. We have defined a work plan divided into two main components:
● Institutional communication, drafting and dissemination of targeted press releases, aimed at automotive, lifestyle and generalist publications, with the aim of consolidating brand awareness and positioning Ligier as a reference point in the sector.
● Direct product experience, organization of the Media Drive dedicated to new cars, to offer journalists the opportunity to test the new Revo D+ engine in the field and tell about its performance with competence and authority.
Careful pre-event planning and coordinated direction between the press office and the operational team have guaranteed consistency, timeliness and quality at every stage of the project.
PRODUCTION
During the Media Drive, we created a dedicated photo and video production, designed to make the most of the new Ligier 2025 range and support the work of the newspapers present. Each content has been designed to integrate perfectly with different editorial needs: images suitable for publication in articles and magazines, and video materials that can be used as cover in digital services and content. The result was a complete and immediately usable press kit, capable of amplifying the dissemination of reviews and guaranteeing the brand a consistent and quality presence on all channels.
DIFFUSION
We managed the entire media distribution of the campaign in two phases: the distribution of press releases and, in parallel, the coverage of the media drive. With the press office, we monitored each release and implemented a strategic follow-up to maximize publications. Through targeted mailings and constant contact with the newspapers, we guaranteed that each newspaper could access exclusive content such as images, videos, interviews and we provided timely support so that reviews and services came out promptly, thus expanding the visibility of the brand in automotive newspapers and beyond.
IDEATION
The activity designed for Ligier Italia included an integrated press strategy, designed to enhance the new 2025 range through a constant and structured presence in the media. We have defined a work plan divided into two main components:
● Institutional communication, drafting and dissemination of targeted press releases, aimed at automotive, lifestyle and generalist publications, with the aim of consolidating brand awareness and positioning Ligier as a reference point in the sector.
● Direct product experience, organization of the Media Drive dedicated to new cars, to offer journalists the opportunity to test the new Revo D+ engine in the field and tell about its performance with competence and authority.
Careful pre-event planning and coordinated direction between the press office and the operational team have guaranteed consistency, timeliness and quality at every stage of the project.
PRODUCTION
During the Media Drive, we created a dedicated photo and video production, designed to make the most of the new Ligier 2025 range and support the work of the newspapers present. Each content has been designed to integrate perfectly with different editorial needs: images suitable for publication in articles and magazines, and video materials that can be used as cover in digital services and content. The result was a complete and immediately usable press kit, capable of amplifying the dissemination of reviews and guaranteeing the brand a consistent and quality presence on all channels.
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