Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
A global strategy for an international brand. Merlo is present all over the world and its social communication is no exception: to tell the story of its strength, innovation and values, we manage the complete and coordinated supervision of its digital channels. A coherent, current and engaging narrative, designed to speak to different audiences but with a single voice.
Oversee 8 social channels in multiple languages - Italy, Spain, Poland, France, Global (full management), America, Australia and UK (partial management) - addressing markets that are very different in terms of digital culture and behavior. The challenge was to create a modular, coherent and engaging communication that would enhance the brand's heritage and technical innovations.
We have developed a unified and modular strategy: engaging content created ad hoc for each page, a shared and synchronized editorial plan, and a tone of voice adapted to each market. A unified communication in the world, which Merlo tells with coherence and creativity.
IDEATION
To tell the world about Merlo, we have designed an editorial strategy on an international scale. The starting point was to define a strong narrative and visual identity, capable of adapting to different cultures and markets, while maintaining the global coherence of the brand.
Every month we build a shared editorial plan, in which the contents are declined based on the linguistic and cultural context. The goal? A coordinated, recognizable and relevant communication in every part of the world.
We have also activated a network of influencers and technical content creators, able to generate credible and engaging content, with a tone in line with the Merlo universe.
PRODUCTION
Each content is designed to meet specific objectives, keeping the company's values at the center: innovation, reliability, technology and sustainability.
We produce:
All materials follow a coherent visual coordination, linked to the Merlo institutional image but revisited for digital. The visual identity has been adapted to social networks, with dedicated palettes, strategic use of motion graphics and formats designed for engagement.
DIFFUSION
Each content is distributed according to a synchronized logic: publications are coordinated across all pages and follow a shared rhythm, maintaining constant and uniform visibility.
Merlo's social story is:
The contents are designed to nourish active communities, generate valuable conversations, educate about the product and business innovations. The materials are also reusable for digital campaigns, newsletters and internal communications.
The strategy involves a constant optimization of performance and the monitoring of industry trends to keep the tone of voice always updated.
The “Around the World” concept guides every choice: Merlo is a solid brand, with a strong international presence, connected with its people.
IDEATION
To tell the world about Merlo, we have designed an editorial strategy on an international scale. The starting point was to define a strong narrative and visual identity, capable of adapting to different cultures and markets, while maintaining the global coherence of the brand.
Every month we build a shared editorial plan, in which the contents are declined based on the linguistic and cultural context. The goal? A coordinated, recognizable and relevant communication in every part of the world.
We have also activated a network of influencers and technical content creators, able to generate credible and engaging content, with a tone in line with the Merlo universe.
PRODUCTION
Each content is designed to meet specific objectives, keeping the company's values at the center: innovation, reliability, technology and sustainability.
We produce:
All materials follow a coherent visual coordination, linked to the Merlo institutional image but revisited for digital. The visual identity has been adapted to social networks, with dedicated palettes, strategic use of motion graphics and formats designed for engagement.
DIFFUSION
Each content is distributed according to a synchronized logic: publications are coordinated across all pages and follow a shared rhythm, maintaining constant and uniform visibility.
Merlo's social story is:
The contents are designed to nourish active communities, generate valuable conversations, educate about the product and business innovations. The materials are also reusable for digital campaigns, newsletters and internal communications.
The strategy involves a constant optimization of performance and the monitoring of industry trends to keep the tone of voice always updated.
The “Around the World” concept guides every choice: Merlo is a solid brand, with a strong international presence, connected with its people.
IDEATION
To tell the world about Merlo, we have designed an editorial strategy on an international scale. The starting point was to define a strong narrative and visual identity, capable of adapting to different cultures and markets, while maintaining the global coherence of the brand.
Every month we build a shared editorial plan, in which the contents are declined based on the linguistic and cultural context. The goal? A coordinated, recognizable and relevant communication in every part of the world.
We have also activated a network of influencers and technical content creators, able to generate credible and engaging content, with a tone in line with the Merlo universe.
PRODUCTION
Each content is designed to meet specific objectives, keeping the company's values at the center: innovation, reliability, technology and sustainability.
We produce:
All materials follow a coherent visual coordination, linked to the Merlo institutional image but revisited for digital. The visual identity has been adapted to social networks, with dedicated palettes, strategic use of motion graphics and formats designed for engagement.
.jpg)
.png)
