Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
How to tell a shirt that is more than a uniform? Torino FC asked us to give voice to a symbol that celebrates a historic brotherhood, transforming the launch of the new third jersey into an identity story. A project that combines emotion, memory and technology to tell the story of the eternal friendship with River Plate.
Transform a simple shirt presentation into a visual story capable of embodying the grenade soul and celebrating the twinning between Torino FC and River Plate. Don't show a product, but evoke a shared feeling.
We have chosen to describe the new shirt as a living symbol, capable of merging matter and feeling in a single visual narrative.
IDEATION
A story built through matter, light and movement, where bronze, the symbolic element chosen by the club, becomes the visual metaphor for the strength and transformation that unites Turin and Buenos Aires.
A poetic and contemporary language, in which technology becomes a tool for giving shape to emotion, intertwining real footage and worlds generated with artificial intelligence.
The claim “Eterna Amistad”, chosen by Torino FC and Joma, has been interpreted as a declaration of respect and mutual bond between the two clubs.
PRODUCTION
The video alternates physical footage and AI sequences, building a visual rhythm consistent with the narrative.
The textures and geometries of the jersey design are enhanced by a laser scanning effect created with directional lights, while slow shutters and material projections amplify the sense of movement and depth.
The entire story is unified by a monotonous color that gives coherence and emotional intensity to each frame, evoking the link between field and memory.
DIFFUSION
The video was officially presented by Torino FC as the launch of the third 2025/26 jersey, accompanied by the claim Eterna Amistad.
The campaign, broadcast on the club's digital channels, celebrates the link with River Plate as a shared sporting and human legacy.
A content capable of uniting fans and enthusiasts, transforming a product launch into a story of identity.
IDEATION
A story built through matter, light and movement, where bronze, the symbolic element chosen by the club, becomes the visual metaphor for the strength and transformation that unites Turin and Buenos Aires.
A poetic and contemporary language, in which technology becomes a tool for giving shape to emotion, intertwining real footage and worlds generated with artificial intelligence.
The claim “Eterna Amistad”, chosen by Torino FC and Joma, has been interpreted as a declaration of respect and mutual bond between the two clubs.
PRODUCTION
The video alternates physical footage and AI sequences, building a visual rhythm consistent with the narrative.
The textures and geometries of the jersey design are enhanced by a laser scanning effect created with directional lights, while slow shutters and material projections amplify the sense of movement and depth.
The entire story is unified by a monotonous color that gives coherence and emotional intensity to each frame, evoking the link between field and memory.
DIFFUSION
The video was officially presented by Torino FC as the launch of the third 2025/26 jersey, accompanied by the claim Eterna Amistad.
The campaign, broadcast on the club's digital channels, celebrates the link with River Plate as a shared sporting and human legacy.
A content capable of uniting fans and enthusiasts, transforming a product launch into a story of identity.
IDEATION
A story built through matter, light and movement, where bronze, the symbolic element chosen by the club, becomes the visual metaphor for the strength and transformation that unites Turin and Buenos Aires.
A poetic and contemporary language, in which technology becomes a tool for giving shape to emotion, intertwining real footage and worlds generated with artificial intelligence.
The claim “Eterna Amistad”, chosen by Torino FC and Joma, has been interpreted as a declaration of respect and mutual bond between the two clubs.
PRODUCTION
The video alternates physical footage and AI sequences, building a visual rhythm consistent with the narrative.
The textures and geometries of the jersey design are enhanced by a laser scanning effect created with directional lights, while slow shutters and material projections amplify the sense of movement and depth.
The entire story is unified by a monotonous color that gives coherence and emotional intensity to each frame, evoking the link between field and memory.
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