Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
A network of 43 official Scavolini showrooms across Piedmont and the Aosta Valley tasked us with telling their brand story on social media. But how do you coordinate identity, promotions, and content across such a vast and localised network—maintaining a consistent voice while staying close to each territory?
How do you give 43 different showrooms a unified voice while respecting their unique identities and geographies? The true challenge was to build a scalable, engaging communication system that could drive awareness and, most importantly, foot traffic.
We developed a cohesive editorial and visual strategy to highlight the local value of each showroom, the uniqueness of the Scavolini brand, and the appeal of ongoing promotions—all with a fresh, direct, and slightly ironic tone of voice. The concept? Mobilizing good vibes.
IDEATION
We crafted a shared editorial plan across all showrooms, blending product promotion, local storytelling, and entertainment. From the beginning, our strategic concept was clear: make the brand accessible, empathetic, and ever-present.
This led to the creation of signature rubrics and formats such as:
We also redesigned the visual identity: a new logo, coordinated social visuals, and a consistent brand image across all touchpoints.
PRODUCTION
Content quality is at the heart of everything. Dedicated photoshoots, engaging reels, bold carousels. Every asset is designed to convert—and to stand out. Our visual and written storytelling is always consistent, clear, and impactful. The editorial formats become recognisable, recurring appointments tailored to each showroom’s context.
DISTRIBUTION
A full-funnel media strategy designed for both brand building and performance. We ran geo-targeted advertising campaigns on Meta platforms to support local promotions and grow brand visibility. All advertising was designed with lead generation in mind—featuring specific formats and messages aimed at collecting qualified leads and driving commercial opportunities.
In addition to social media, we managed and continuously updated the Promo Arredo website, ensuring a seamless and consistent digital presence aligned with traffic and conversion goals.
Each piece of content was built to spark engagement and drive foot traffic into stores—backed by a flexible and always-optimised editorial plan. With clear KPIs, ongoing monitoring, and a single goal: to mobilize good vibes (and sales).
IDEATION
We crafted a shared editorial plan across all showrooms, blending product promotion, local storytelling, and entertainment. From the beginning, our strategic concept was clear: make the brand accessible, empathetic, and ever-present.
This led to the creation of signature rubrics and formats such as:
We also redesigned the visual identity: a new logo, coordinated social visuals, and a consistent brand image across all touchpoints.
PRODUCTION
Content quality is at the heart of everything. Dedicated photoshoots, engaging reels, bold carousels. Every asset is designed to convert—and to stand out. Our visual and written storytelling is always consistent, clear, and impactful. The editorial formats become recognisable, recurring appointments tailored to each showroom’s context.
DISTRIBUTION
A full-funnel media strategy designed for both brand building and performance. We ran geo-targeted advertising campaigns on Meta platforms to support local promotions and grow brand visibility. All advertising was designed with lead generation in mind—featuring specific formats and messages aimed at collecting qualified leads and driving commercial opportunities.
In addition to social media, we managed and continuously updated the Promo Arredo website, ensuring a seamless and consistent digital presence aligned with traffic and conversion goals.
Each piece of content was built to spark engagement and drive foot traffic into stores—backed by a flexible and always-optimised editorial plan. With clear KPIs, ongoing monitoring, and a single goal: to mobilize good vibes (and sales).
IDEATION
We crafted a shared editorial plan across all showrooms, blending product promotion, local storytelling, and entertainment. From the beginning, our strategic concept was clear: make the brand accessible, empathetic, and ever-present.
This led to the creation of signature rubrics and formats such as:
We also redesigned the visual identity: a new logo, coordinated social visuals, and a consistent brand image across all touchpoints.
PRODUCTION
Content quality is at the heart of everything. Dedicated photoshoots, engaging reels, bold carousels. Every asset is designed to convert—and to stand out. Our visual and written storytelling is always consistent, clear, and impactful. The editorial formats become recognisable, recurring appointments tailored to each showroom’s context.
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