Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
A social strategy shaped to capture the essence of the AMTS - Auto Moto Turin Show - and involve the community for the return of a major automotive and motorcycling event to the Piedmontese capital.
To be able to capture the attention of different automotive targets towards a totally new event, building a solid and active community.
We have combined the convenience of a smartphone, for quick and immediate shooting, with the precision of professional cameras and cameras to create catchy and quality social content. These have been distributed in the most suitable way on the various channels to involve car enthusiasts in an unprecedented journey into the world of AMTS.
When devising the social strategy to best describe AMTS, we fully immersed ourselves in the world of automotive and motorcycling in order to understand how to communicate effectively with the public of motorcycling enthusiasts.
With the strategic concept "Start the Engines, the Show is Back” we devised different types of content, some cleaner and more professional, others more direct and dynamic. Each of these had a specific purpose, the ultimate aim of which was to reach as many people as possible by telling them about the event and what they could find there.
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The strategy team and the production team took part in the creation of content with shooting before and during the event. During the three days of the AMTS, in addition to the live story, the goal was also to be able to create content that could prove useful in the narrative of the fair in the following months. This organization has made it possible to have diversified contents that respond well to the targets identified by the strategy.
The strategy adopted, combined with a detailed editorial plan and targeted content, have allowed AMTS’s Instagram page to gain about 5 thousand new followers, an increase of 160% compared to the previous year. Overall, the event reached over one million users on social media and achieved a total of 14 million views on published content.
The management of social channels also included the planning, production and activation of targeted ADV campaigns, launched in the lead-up to the event to enhance the brand awareness of AMTS.
The collaboration between Simpol. the reactive agency and the team of GL events has led to a second edition with over 27,000 entries.
When devising the social strategy to best describe AMTS, we fully immersed ourselves in the world of automotive and motorcycling in order to understand how to communicate effectively with the public of motorcycling enthusiasts.
With the strategic concept "Start the Engines, the Show is Back” we devised different types of content, some cleaner and more professional, others more direct and dynamic. Each of these had a specific purpose, the ultimate aim of which was to reach as many people as possible by telling them about the event and what they could find there.
The strategy team and the production team took part in the creation of content with shooting before and during the event. During the three days of the AMTS, in addition to the live story, the goal was also to be able to create content that could prove useful in the narrative of the fair in the following months. This organization has made it possible to have diversified contents that respond well to the targets identified by the strategy.
The strategy adopted, combined with a detailed editorial plan and targeted content, have allowed AMTS’s Instagram page to gain about 5 thousand new followers, an increase of 160% compared to the previous year. Overall, the event reached over one million users on social media and achieved a total of 14 million views on published content.
The management of social channels also included the planning, production and activation of targeted ADV campaigns, launched in the lead-up to the event to enhance the brand awareness of AMTS.
The collaboration between Simpol. the reactive agency and the team of GL events has led to a second edition with over 27,000 entries.
When devising the social strategy to best describe AMTS, we fully immersed ourselves in the world of automotive and motorcycling in order to understand how to communicate effectively with the public of motorcycling enthusiasts.
With the strategic concept "Start the Engines, the Show is Back” we devised different types of content, some cleaner and more professional, others more direct and dynamic. Each of these had a specific purpose, the ultimate aim of which was to reach as many people as possible by telling them about the event and what they could find there.
The strategy team and the production team took part in the creation of content with shooting before and during the event. During the three days of the AMTS, in addition to the live story, the goal was also to be able to create content that could prove useful in the narrative of the fair in the following months. This organization has made it possible to have diversified contents that respond well to the targets identified by the strategy.
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