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Brand strategy development

Brand Identity

Copywriting

Graphic Design

Video & Spot Production

Photo Shootings

Motion graphic, VFX, 3D

Influencer Marketing

Web development

Event organization and live story telling

Out of Home (OOH) campaigns

Sponsorships

Birra Peroni: how to enter the hearts of Italians?

The collaboration between Simpol. the reactive agency and Birra Peroni continues. A new project full of challenges: the creation of 13 reels for social use. But how can you convey all the brand's Italianness in short video reels?

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INSIGHT

Birra Peroni is the choice of Italians because it embodies authentic tradition, unmistakable taste and craftsmanship that reflect the convivial and passionate soul of our country.

Challenge.

The challenge was to convey the essence of Birra Peroni and its entire Italian soul through short video reels, capturing the atmosphere of joy and conviviality that characterizes the people of the Bel Paese without falling into clichés.

Proposition.

We have created several reels for social use full of group activities, adopting a simple and convivial style capable of transmitting all the joy of spending quality time with loved ones and friends.

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01
IDEATION

Simplicity and authenticity

Each reel has been designed to encompass a variety of models and locations, gaining significance through the portrayal of diverse scenarios: ranging from a convivial dinner to the celebration of a soccer match, from the inaugural dinner following a relocation to a rendezvous at the bar with old friends.

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PRODUCTION

Content production

The development of the social reels involved extensive work during the pre-production phase, requiring the collaboration of various professionals: moodboard creation, location scouting, model and outfit selection, set design, and prop sourcing, all coordinated at Simpol. as well as production and editing.

Each reel has been meticulously created to ensure variety and engagement, characterized by a visual style that captures the essence of the Birra Peroni brand and its commitment to unite people through genuine moments of sharing

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DISTRIBUTION

If it unites us it is Peroni

The outcome consists of 13 off-season reels, suitable for year-round social use in alignment with important events or anniversaries, thereby expanding the brand's online presence and establishing meaningful connections with the audience

Video Gallery
0
1
01
IDEATION

Simplicity and authenticity

Each reel has been designed to encompass a variety of models and locations, gaining significance through the portrayal of diverse scenarios: ranging from a convivial dinner to the celebration of a soccer match, from the inaugural dinner following a relocation to a rendezvous at the bar with old friends.

02
PRODUCTION

Content production

The development of the social reels involved extensive work during the pre-production phase, requiring the collaboration of various professionals: moodboard creation, location scouting, model and outfit selection, set design, and prop sourcing, all coordinated at Simpol. as well as production and editing.

Each reel has been meticulously created to ensure variety and engagement, characterized by a visual style that captures the essence of the Birra Peroni brand and its commitment to unite people through genuine moments of sharing

03
DISTRIBUTION

If it unites us it is Peroni

The outcome consists of 13 off-season reels, suitable for year-round social use in alignment with important events or anniversaries, thereby expanding the brand's online presence and establishing meaningful connections with the audience

Video Gallery
0
1
2
01
IDEATION

Simplicity and authenticity

Each reel has been designed to encompass a variety of models and locations, gaining significance through the portrayal of diverse scenarios: ranging from a convivial dinner to the celebration of a soccer match, from the inaugural dinner following a relocation to a rendezvous at the bar with old friends.

0
2
02
PRODUCTION

Content production

The development of the social reels involved extensive work during the pre-production phase, requiring the collaboration of various professionals: moodboard creation, location scouting, model and outfit selection, set design, and prop sourcing, all coordinated at Simpol. as well as production and editing.

Each reel has been meticulously created to ensure variety and engagement, characterized by a visual style that captures the essence of the Birra Peroni brand and its commitment to unite people through genuine moments of sharing

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