Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
Caffè Vergnano engaged us to develop video and photographic content for their new cold drink recipes for the Ho.Re.Ca. sector.
To create content that enhances the product while maintaining Caffè Vergnano's distinctive elegance, but with a more summery, contemporary mood aimed at an international audience.
We built a visual language where the drink became the true protagonist.
Not tutorials or technical content, but a sensory sequence made of details, textures, light, and movement. A visual treatment designed to work perfectly on in-store screens, digital menus, and social media.
CONCEPT DEVELOPMENT
The strategic phase began with the objectives defined in the brief: to increase the average transaction value, enhance premium recipes, and support Horeca partners with content easily integrated into digital points of sale.
We then defined a visual treatment capable of uniting two souls: on one hand, Caffè Vergnano's distinctive elegance, and on the other, a fresher, brighter, and more contemporary summer mood. 
For each drink, we designed a dedicated set, studying color palettes, materials, and props consistent with the recipe's personality.
Every detail was designed to amplify the product's premium perception without ever distracting from the star of the scene.
PRODUCTION
Production involved creating five hero videos in dual formats, portrait and landscape, accompanied by their respective cover images for digital menus and social media communication. 
The on-set work focused on enhancing the product's sensory appeal: ice, milk, cream, coffee, and ingredients were filmed using cinematic macros and slow movements to emphasize textures, freshness, and deliciousness.
DISTRIBUTION
The entire project was developed to adapt to the main digital touchpoints of the brand and Horeca partners.
The content has been optimized for:
• digital menus
• in-store screens
• social media
• international B2C contexts
The visual-first approach allowed the videos to work even without audio, increasing their effectiveness in consumption environments and facilitating immediate enjoyment. 
The result is a content system capable of transforming simple recipes into sales tools, strengthening the brand's premium perception and encouraging consumers to try something new.
CONCEPT DEVELOPMENT
The strategic phase began with the objectives defined in the brief: to increase the average transaction value, enhance premium recipes, and support Horeca partners with content easily integrated into digital points of sale.
We then defined a visual treatment capable of uniting two souls: on one hand, Caffè Vergnano's distinctive elegance, and on the other, a fresher, brighter, and more contemporary summer mood. 
For each drink, we designed a dedicated set, studying color palettes, materials, and props consistent with the recipe's personality.
Every detail was designed to amplify the product's premium perception without ever distracting from the star of the scene.
PRODUCTION
Production involved creating five hero videos in dual formats, portrait and landscape, accompanied by their respective cover images for digital menus and social media communication. 
The on-set work focused on enhancing the product's sensory appeal: ice, milk, cream, coffee, and ingredients were filmed using cinematic macros and slow movements to emphasize textures, freshness, and deliciousness.
DISTRIBUTION
The entire project was developed to adapt to the main digital touchpoints of the brand and Horeca partners.
The content has been optimized for:
• digital menus
• in-store screens
• social media
• international B2C contexts
The visual-first approach allowed the videos to work even without audio, increasing their effectiveness in consumption environments and facilitating immediate enjoyment. 
The result is a content system capable of transforming simple recipes into sales tools, strengthening the brand's premium perception and encouraging consumers to try something new.
CONCEPT DEVELOPMENT
The strategic phase began with the objectives defined in the brief: to increase the average transaction value, enhance premium recipes, and support Horeca partners with content easily integrated into digital points of sale.
We then defined a visual treatment capable of uniting two souls: on one hand, Caffè Vergnano's distinctive elegance, and on the other, a fresher, brighter, and more contemporary summer mood. 
For each drink, we designed a dedicated set, studying color palettes, materials, and props consistent with the recipe's personality.
Every detail was designed to amplify the product's premium perception without ever distracting from the star of the scene.
PRODUCTION
Production involved creating five hero videos in dual formats, portrait and landscape, accompanied by their respective cover images for digital menus and social media communication. 
The on-set work focused on enhancing the product's sensory appeal: ice, milk, cream, coffee, and ingredients were filmed using cinematic macros and slow movements to emphasize textures, freshness, and deliciousness.
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