Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
Caffè Vergnano engaged us to launch their new Single Origin line with a clear objective: to create content that would highlight and introduce the new coffee varieties to a B2B audience.
The challenge was to create content that would enhance the premium identity of the Single Origins while maintaining a fast-paced, engaging, and instantly recognizable language.
We needed to craft a unique narrative for trade shows, sales teams, and commercial presentations, while simultaneously developing short, impactful content for advertising campaigns and social media, capable of standing out in highly competitive visual environments.
We developed a video ecosystem built with a mix of motion graphics, AI, and real archival footage from the plantations.
The illustrated birds on the packaging come to life thanks to AI, guiding the journey through Brazil, Colombia, and Honduras with immersive animations, moving landscapes, and continuous shifts in atmosphere.
IDEATION
We designed a narrative structure capable of working across multiple touchpoints: trade shows, commercial presentations, social media, and advertising campaigns.
The concept "A Journey Through the Single Origins of Taste" gave rise to three distinct narrative identities:
• Brazil: warm and enveloping
• Colombia: bright and energetic
• Honduras: smooth and natural
Each origin was developed with its own visual and auditory mood to make the blend's personality immediately perceptible, even in shorter formats.
PRODUCTION
The production combined motion graphics, AI animation, and real archival footage from the plantations.
The illustrated elements from the packaging were animated to create continuity between graphics and the real world: the birds come to life, traverse landscapes, and accompany the transition between the different origins.
The scenes alternate between:
• AI animations of the regions
• animated maps and textures
• actual footage of the crops
• motion typography and cinematic transitions
We created a hero video dedicated to the entire Single Origin range and a series of vertical and horizontal cuts focused on individual origins, designed to adapt to different formats and communication objectives.
DISTRIBUTION
The project was developed to be effective in both physical and digital contexts.
The hero video was used for presentations, trade shows, and events, becoming a support tool for sales teams and brand ambassadors. In parallel, the cuts dedicated to individual origins were optimized for advertising campaigns and social media content, enhancing each blend through fast-paced, high-impact visual formats.
Immediate intros, a fast pace, and continuous changes in atmosphere allowed us to create content capable of quickly standing out in the feed, while always maintaining a strong premium perception of the brand.
IDEATION
We designed a narrative structure capable of working across multiple touchpoints: trade shows, commercial presentations, social media, and advertising campaigns.
The concept "A Journey Through the Single Origins of Taste" gave rise to three distinct narrative identities:
• Brazil: warm and enveloping
• Colombia: bright and energetic
• Honduras: smooth and natural
Each origin was developed with its own visual and auditory mood to make the blend's personality immediately perceptible, even in shorter formats.
PRODUCTION
The production combined motion graphics, AI animation, and real archival footage from the plantations.
The illustrated elements from the packaging were animated to create continuity between graphics and the real world: the birds come to life, traverse landscapes, and accompany the transition between the different origins.
The scenes alternate between:
• AI animations of the regions
• animated maps and textures
• actual footage of the crops
• motion typography and cinematic transitions
We created a hero video dedicated to the entire Single Origin range and a series of vertical and horizontal cuts focused on individual origins, designed to adapt to different formats and communication objectives.
DISTRIBUTION
The project was developed to be effective in both physical and digital contexts.
The hero video was used for presentations, trade shows, and events, becoming a support tool for sales teams and brand ambassadors. In parallel, the cuts dedicated to individual origins were optimized for advertising campaigns and social media content, enhancing each blend through fast-paced, high-impact visual formats.
Immediate intros, a fast pace, and continuous changes in atmosphere allowed us to create content capable of quickly standing out in the feed, while always maintaining a strong premium perception of the brand.
IDEATION
We designed a narrative structure capable of working across multiple touchpoints: trade shows, commercial presentations, social media, and advertising campaigns.
The concept "A Journey Through the Single Origins of Taste" gave rise to three distinct narrative identities:
• Brazil: warm and enveloping
• Colombia: bright and energetic
• Honduras: smooth and natural
Each origin was developed with its own visual and auditory mood to make the blend's personality immediately perceptible, even in shorter formats.
PRODUCTION
The production combined motion graphics, AI animation, and real archival footage from the plantations.
The illustrated elements from the packaging were animated to create continuity between graphics and the real world: the birds come to life, traverse landscapes, and accompany the transition between the different origins.
The scenes alternate between:
• AI animations of the regions
• animated maps and textures
• actual footage of the crops
• motion typography and cinematic transitions
We created a hero video dedicated to the entire Single Origin range and a series of vertical and horizontal cuts focused on individual origins, designed to adapt to different formats and communication objectives.
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