Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
To showcase the Kappa 2025 collections on TikTok, we developed 18 vertical content pieces that alternate between product and lifestyle using diverse visual languages. This project was designed to adapt the brand's identity to the platform's dynamics without sacrificing quality, recognizability, or product focus.
Building a recognizable presence for Kappa through native, fast-paced, and immediate content, while maintaining a visual standard consistent with the brand and managing different collections, seasons, and product types.
We developed a content system capable of adapting to Kappa's various collections, alternating between product and lifestyle through concepts built on TikTok's dynamics. Each video starts with an immediate hook and uses the most suitable language to highlight the product and make it the star of the content.
IDEATION
We designed a modular system based on the characteristics of individual collections and how content performs on the platform. For each subject, we defined concepts, scripts, storyboards, and art direction, choosing the most effective visual mechanism each time to put the product at the center and ensure immediate engagement.
PRODUCTION
The production combined different techniques depending on the idea. Some content was built directly on set through styling, movement, and performance; others required stop motion, compositing, transitions, and advanced VFX to alter spaces, multiply elements, or create transformations not achievable solely in-camera. A flexible production approach allowed us to treat each video as an autonomous piece of content while maintaining a unified visual direction.
DISTRIBUTION
We created 18 pieces of content in 9:16 vertical format, tailored specifically for a social-first experience. Editing, pacing, duration, and outros were crafted to maximize the first few seconds, encourage loop continuity, and make each piece of content instantly readable within the TikTok feed.
IDEATION
We designed a modular system based on the characteristics of individual collections and how content performs on the platform. For each subject, we defined concepts, scripts, storyboards, and art direction, choosing the most effective visual mechanism each time to put the product at the center and ensure immediate engagement.
PRODUCTION
The production combined different techniques depending on the idea. Some content was built directly on set through styling, movement, and performance; others required stop motion, compositing, transitions, and advanced VFX to alter spaces, multiply elements, or create transformations not achievable solely in-camera. A flexible production approach allowed us to treat each video as an autonomous piece of content while maintaining a unified visual direction.
DISTRIBUTION
We created 18 pieces of content in 9:16 vertical format, tailored specifically for a social-first experience. Editing, pacing, duration, and outros were crafted to maximize the first few seconds, encourage loop continuity, and make each piece of content instantly readable within the TikTok feed.
IDEATION
We designed a modular system based on the characteristics of individual collections and how content performs on the platform. For each subject, we defined concepts, scripts, storyboards, and art direction, choosing the most effective visual mechanism each time to put the product at the center and ensure immediate engagement.
PRODUCTION
The production combined different techniques depending on the idea. Some content was built directly on set through styling, movement, and performance; others required stop motion, compositing, transitions, and advanced VFX to alter spaces, multiply elements, or create transformations not achievable solely in-camera. A flexible production approach allowed us to treat each video as an autonomous piece of content while maintaining a unified visual direction.
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