Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
Peroncino is the beer designed to accompany one of the most authentic Italian daily rituals: the aperitivo. To tell its story, Peroni entrusted us with a photo and video shoot capable of conveying all the energy and conviviality of the brand.
Telling the Peroncino story through authentic content that highlights the product without losing the spontaneity typical of the Italian aperitivo.
We built a shoot inspired by the most iconic aperitivo moments, making Peroncino the natural star of the scene. Environments, food styling, and props were carefully chosen to create vivid, credible, and instantly recognizable images.
CONCEPT
The shoot began long before the cameras were turned on. We handled the entire pre-production phase: location scouting, casting, outfit selection, and set design.
The bar was completely redesigned and branded to become a location perfectly consistent with Peroncino’s identity. The food styling was also planned in detail, selecting the great classics of the Italian aperitivo and creating boards and compositions designed to showcase the product in a natural way.
PRODUCTION
Production took place between a bar and a home setting, capturing different consumption occasions with a consistent, dynamic, and spontaneous style.
For the photography, we chose a medium-format Hasselblad, ideal for highlighting every detail of the product, from the condensation to the texture of the glass. The video footage was shot in RAW format to ensure maximum freedom in color grading and post-production.
The lighting was designed using indirect and reflected light techniques, recreating a warm, natural atmosphere inspired by the sunset: the perfect time for an aperitivo.
DISTRIBUTION
Every piece of content was designed from the start to live on different touchpoints. Photos and videos were shot in both vertical and horizontal formats, maintaining all the flexibility needed to adapt to POS materials, trade communications, e-commerce, digital media, and events.
The result is a consistent, versatile content library ready to accompany Peroncino across every communication channel.
CONCEPT
The shoot began long before the cameras were turned on. We handled the entire pre-production phase: location scouting, casting, outfit selection, and set design.
The bar was completely redesigned and branded to become a location perfectly consistent with Peroncino’s identity. The food styling was also planned in detail, selecting the great classics of the Italian aperitivo and creating boards and compositions designed to showcase the product in a natural way.
PRODUCTION
Production took place between a bar and a home setting, capturing different consumption occasions with a consistent, dynamic, and spontaneous style.
For the photography, we chose a medium-format Hasselblad, ideal for highlighting every detail of the product, from the condensation to the texture of the glass. The video footage was shot in RAW format to ensure maximum freedom in color grading and post-production.
The lighting was designed using indirect and reflected light techniques, recreating a warm, natural atmosphere inspired by the sunset: the perfect time for an aperitivo.
DISTRIBUTION
Every piece of content was designed from the start to live on different touchpoints. Photos and videos were shot in both vertical and horizontal formats, maintaining all the flexibility needed to adapt to POS materials, trade communications, e-commerce, digital media, and events.
The result is a consistent, versatile content library ready to accompany Peroncino across every communication channel.
CONCEPT
The shoot began long before the cameras were turned on. We handled the entire pre-production phase: location scouting, casting, outfit selection, and set design.
The bar was completely redesigned and branded to become a location perfectly consistent with Peroncino’s identity. The food styling was also planned in detail, selecting the great classics of the Italian aperitivo and creating boards and compositions designed to showcase the product in a natural way.
PRODUCTION
Production took place between a bar and a home setting, capturing different consumption occasions with a consistent, dynamic, and spontaneous style.
For the photography, we chose a medium-format Hasselblad, ideal for highlighting every detail of the product, from the condensation to the texture of the glass. The video footage was shot in RAW format to ensure maximum freedom in color grading and post-production.
The lighting was designed using indirect and reflected light techniques, recreating a warm, natural atmosphere inspired by the sunset: the perfect time for an aperitivo.
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