Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
Three beers, three personalities, three different ways to enjoy a meal. For the Peroni Gran Riserva restyling, we created a photo and video campaign that tells the story of Doppio Malto, Rossa, and Bianca through what pairs with them best: food and good company.
Telling the story of three beers with distinct characteristics, building a dedicated aesthetic for each without losing the campaign's recognizability. The choice of food pairings became a central part of the work: every dish had to enhance the product while being both credible and visually striking on camera.
We crafted a specific narrative for Doppio Malto, Rossa, and Bianca, working on food pairing, settings, and dedicated talent. Various home environments and the pub become the backdrop for a unified visual system, capable of highlighting the features of each variant while keeping the Peroni Gran Riserva identity strong.
IDEATION
We started with the versatility of Peroni Gran Riserva to give each variant its own identity within a shared narrative.
For Double Malt, Red, and White, we developed specific food pairings, settings, and talent, designing each scene so that the product, food, and context would work together seamlessly. The shooting plan, script, and storyboard allowed us to define every element in advance and build a complex yet cohesive production.
PRODUCTION
During the shoot, we managed setup and production in parallel, coordinating different home sets and the pub to optimize time, space, and resources.
Product photos, lifestyle images, and video content were created following the same visual direction, keeping Peroni Gran Riserva recognizable while differentiating the three variants and their respective consumption occasions.
DISTRIBUTION
The production was designed to meet various communication needs, from the digital campaign to materials for large-scale retail.
The photographic assets were developed for both online and offline use, including point-of-sale communication, while the 5 videos were adapted into 16:9 and 9:16 formats. A multichannel system designed to maintain consistency and recognizability at every consumer touchpoint.
IDEATION
We started with the versatility of Peroni Gran Riserva to give each variant its own identity within a shared narrative.
For Double Malt, Red, and White, we developed specific food pairings, settings, and talent, designing each scene so that the product, food, and context would work together seamlessly. The shooting plan, script, and storyboard allowed us to define every element in advance and build a complex yet cohesive production.
PRODUCTION
During the shoot, we managed setup and production in parallel, coordinating different home sets and the pub to optimize time, space, and resources.
Product photos, lifestyle images, and video content were created following the same visual direction, keeping Peroni Gran Riserva recognizable while differentiating the three variants and their respective consumption occasions.
DISTRIBUTION
The production was designed to meet various communication needs, from the digital campaign to materials for large-scale retail.
The photographic assets were developed for both online and offline use, including point-of-sale communication, while the 5 videos were adapted into 16:9 and 9:16 formats. A multichannel system designed to maintain consistency and recognizability at every consumer touchpoint.
IDEATION
We started with the versatility of Peroni Gran Riserva to give each variant its own identity within a shared narrative.
For Double Malt, Red, and White, we developed specific food pairings, settings, and talent, designing each scene so that the product, food, and context would work together seamlessly. The shooting plan, script, and storyboard allowed us to define every element in advance and build a complex yet cohesive production.
PRODUCTION
During the shoot, we managed setup and production in parallel, coordinating different home sets and the pub to optimize time, space, and resources.
Product photos, lifestyle images, and video content were created following the same visual direction, keeping Peroni Gran Riserva recognizable while differentiating the three variants and their respective consumption occasions.
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