Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
Performance, design, and Italian luxury, translated into the language of TikTok. For the Xerjoff x Lamborghini collaboration, we developed a content system capable of bringing the collection closer to a younger audience while keeping its premium positioning intact.
Bringing the Xerjoff x Lamborghini universe to TikTok meant finding a precise balance: adopting immediate, contemporary codes without losing the elegance, attention to detail, and exclusive character of the collaboration.
We transformed the discovery of the fragrances into an experience, working on two complementary dimensions: one digital and immersive, the other physical and sensory.
CONCEPT
We built two TikTok formats with distinct identities. Out of the Screen plays on the boundary between smartphone and reality, turning interaction with the screen into the entry point to the Xerjoff x Lamborghini universe. ASMR Unboxing brings the viewer closer to the product, letting the packaging, materials, textures, gestures, and sounds tell the story.
PRODUCTION
Out of the Screen stems from a hybrid production that combines live-action green screen footage, generative AI, animation, and compositing. The product and interactions were filmed in the studio and integrated with digital environments and interfaces, while the editing and sound design built the automotive rhythm and character.
For ASMR Unboxing, we chose an entirely live-action production, working with macro and close-up shots to highlight every detail of the three fragrances and turn the unboxing into a visual and auditory experience.
DISTRIBUTION
The content was conceived and produced specifically in a 9:16 vertical format, following the logic, pacing, and consumption habits native to TikTok. This is not a simple adaptation of brand communication, but a system designed to integrate brands into the platform using a contemporary language that is both recognizable and consistent with their premium positioning.
CONCEPT
We built two TikTok formats with distinct identities. Out of the Screen plays on the boundary between smartphone and reality, turning interaction with the screen into the entry point to the Xerjoff x Lamborghini universe. ASMR Unboxing brings the viewer closer to the product, letting the packaging, materials, textures, gestures, and sounds tell the story.
PRODUCTION
Out of the Screen stems from a hybrid production that combines live-action green screen footage, generative AI, animation, and compositing. The product and interactions were filmed in the studio and integrated with digital environments and interfaces, while the editing and sound design built the automotive rhythm and character.
For ASMR Unboxing, we chose an entirely live-action production, working with macro and close-up shots to highlight every detail of the three fragrances and turn the unboxing into a visual and auditory experience.
DISTRIBUTION
The content was conceived and produced specifically in a 9:16 vertical format, following the logic, pacing, and consumption habits native to TikTok. This is not a simple adaptation of brand communication, but a system designed to integrate brands into the platform using a contemporary language that is both recognizable and consistent with their premium positioning.
CONCEPT
We built two TikTok formats with distinct identities. Out of the Screen plays on the boundary between smartphone and reality, turning interaction with the screen into the entry point to the Xerjoff x Lamborghini universe. ASMR Unboxing brings the viewer closer to the product, letting the packaging, materials, textures, gestures, and sounds tell the story.
PRODUCTION
Out of the Screen stems from a hybrid production that combines live-action green screen footage, generative AI, animation, and compositing. The product and interactions were filmed in the studio and integrated with digital environments and interfaces, while the editing and sound design built the automotive rhythm and character.
For ASMR Unboxing, we chose an entirely live-action production, working with macro and close-up shots to highlight every detail of the three fragrances and turn the unboxing into a visual and auditory experience.
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