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Brand strategy development

Brand Identity

Copywriting

Graphic Design

Video & Spot Production

Photo Shootings

Motion graphic, VFX, 3D

Influencer Marketing

Web development

Event organization and live story telling

Out of Home (OOH) campaigns

Sponsorships

Ligier Myli: the electric minicar that guides you to the future!

In its commitment to a more sustainable future, Ligier Group presents MYLI, its first 100% electric minicar. How did we transform an electric minicar from practical to iconic? Learn about our journey to a more sustainable future.

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INSIGHT

The MYLI transcends its essence as a minicar to become a symbol of progress, unity and proactive attitude towards a more sustainable world. In a rapidly evolving world, MYLI embodies the vision of a future where connection, innovation, and style blend harmoniously.

Challenge.

Overcoming the barrier of entry into the e-mobility sector with Myli, aiming at an increasingly demanding European target.
We have focused our attention on autonomy, innovative design and distinctive brand identity, fundamental pillars to consolidate MYLI as the main choice for eco-sustainable urban mobility.

Proposition.

Innovation, Connection, Style. These are the pillars on which our integrated communication campaign stands, which ranges from television commercials to digital content, through photo shoots and press advertisements. MYLI is not just a vehicle, but a statement of intent: the enthusiasm for change as the engine of a new era in e-mobility.

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IDEATION

The connection is the common thread

At the center of everything is the connection: with oneself, with others, with the planet.

We have developed an emotional storytelling that exploits the power of images to project a sustainable future.

Small daily actions mark the path of tomorrow: 10 talents of different ethnicities and ages follow one another to populate with images a representation of a more sustainable world, of a future to grasp, of a positive attitude and of active participation in change.

The pre-production phase saw careful planning that included creative concept research, development of multilingual scripts, detailed storyboards and an intense scouting phase. The goal was to create a cohesive and inspiring imaginary that reflected the plurality and inclusiveness of our message.

02
PRODUCTION

Commercials, ADV shootings and social content

A dynamic set of 40 experts has created an engaging commercial and a vast repertoire of social content. The meticulous attention in post-production ensured that every communication material, from brochures to ADV content, reflected the high quality and visual consistency of the MYLI brand.

03
DISTRIBUTION

Physical and digital activations

Our multichannel distribution strategy has yielded unprecedented outcomes, spanning from the airing of television commercials on major French and Italian channels, to prominent visibility at Piazza Duomo in Milan as a partner of LOVE MI, to the extensive presence in over 550 stores across 11 European countries. This wide range of initiatives has consolidated MYLI's position as a leader in sustainable mobility, attesting to the efficacy of our creative approach.

0
1
01
IDEATION

The connection is the common thread

At the center of everything is the connection: with oneself, with others, with the planet.

We have developed an emotional storytelling that exploits the power of images to project a sustainable future.

Small daily actions mark the path of tomorrow: 10 talents of different ethnicities and ages follow one another to populate with images a representation of a more sustainable world, of a future to grasp, of a positive attitude and of active participation in change.

The pre-production phase saw careful planning that included creative concept research, development of multilingual scripts, detailed storyboards and an intense scouting phase. The goal was to create a cohesive and inspiring imaginary that reflected the plurality and inclusiveness of our message.

02
PRODUCTION

Commercials, ADV shootings and social content

A dynamic set of 40 experts has created an engaging commercial and a vast repertoire of social content. The meticulous attention in post-production ensured that every communication material, from brochures to ADV content, reflected the high quality and visual consistency of the MYLI brand.

03
DISTRIBUTION

Physical and digital activations

Our multichannel distribution strategy has yielded unprecedented outcomes, spanning from the airing of television commercials on major French and Italian channels, to prominent visibility at Piazza Duomo in Milan as a partner of LOVE MI, to the extensive presence in over 550 stores across 11 European countries. This wide range of initiatives has consolidated MYLI's position as a leader in sustainable mobility, attesting to the efficacy of our creative approach.

0
1
2
01
IDEATION

The connection is the common thread

At the center of everything is the connection: with oneself, with others, with the planet.

We have developed an emotional storytelling that exploits the power of images to project a sustainable future.

Small daily actions mark the path of tomorrow: 10 talents of different ethnicities and ages follow one another to populate with images a representation of a more sustainable world, of a future to grasp, of a positive attitude and of active participation in change.

The pre-production phase saw careful planning that included creative concept research, development of multilingual scripts, detailed storyboards and an intense scouting phase. The goal was to create a cohesive and inspiring imaginary that reflected the plurality and inclusiveness of our message.

0
2
02
PRODUCTION

Commercials, ADV shootings and social content

A dynamic set of 40 experts has created an engaging commercial and a vast repertoire of social content. The meticulous attention in post-production ensured that every communication material, from brochures to ADV content, reflected the high quality and visual consistency of the MYLI brand.

GALLERY

Ligier Myli

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