Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
The leading event for professionals in the Horeca sector in Northwestern Italy returns to Lingotto Fiere. A targeted social media strategy for a B2B audience, supported by a detailed and tailored content plan, structured across pre, live and post-event phases. How did we bring in over 12.000 new visitors? By speaking to the right audience, at the right time.
Objective: to create an attractive image for an unprecedented new event, arousing interest among exhibitors and visitors in the Horeca sector and stimulating them to explore the entire menu.
We have developed a strategy focused on the uniqueness of the event and on the excellence of its proposal in the Piedmontese territory, with the aim of creating a strong and distinctive social identity using a mix of high-quality visual content that reflects the spirit of the event and its appeal to the target audience. In addition, we have implemented targeted advertising campaigns on the territory to increase the visibility of the event and attract a qualified audience.
We have identified two essential key profiles for our sector: exhibitors and visitors. After an in-depth analysis of their needs and expectations, we have developed personalized social and advertising strategies for the B2B audience. For exhibitors, we have highlighted networking opportunities to foster new collaborations and increase sales. For visitors, we focused on discovering the quality of the Piedmontese territory, offering suggestions to boost their business.
Our social content production team and production team collaborate to ensure unique live coverage of the event, transmitting the atmosphere and energy in real time through daily professional photos and video recaps and social interviews with guests and partners.
Thanks to an engaging storytelling, we kept the public's interest alive at all times of the fair.
The complete management of social media has included ideation, production and activation of targeted advertising campaigns,designed to increase the visibility of Horeca Expoforum throughout northern Italy, with a specific focus on the B2B target. Through prospecting and retargeting strategies, constantly monitored and optimized, it was possible to engage a highly qualified audience, bringing 12.500 professional visitors.
The social strategy generated more than 5.4 million views, around 10.000 interactions and a 5.93% engagement rate on Instagram, confirming strong interest from the target audience.
On LinkedIn, the communication produced a growth of 49.5% of followers, while the Meta campaigns contributed to the engagement of more than 50 new exhibitors and more than 65.000 visits to the page credits.
We have identified two essential key profiles for our sector: exhibitors and visitors. After an in-depth analysis of their needs and expectations, we have developed personalized social and advertising strategies for the B2B audience. For exhibitors, we have highlighted networking opportunities to foster new collaborations and increase sales. For visitors, we focused on discovering the quality of the Piedmontese territory, offering suggestions to boost their business.
Our social content production team and production team collaborate to ensure unique live coverage of the event, transmitting the atmosphere and energy in real time through daily professional photos and video recaps and social interviews with guests and partners.
Thanks to an engaging storytelling, we kept the public's interest alive at all times of the fair.
The complete management of social media has included ideation, production and activation of targeted advertising campaigns,designed to increase the visibility of Horeca Expoforum throughout northern Italy, with a specific focus on the B2B target. Through prospecting and retargeting strategies, constantly monitored and optimized, it was possible to engage a highly qualified audience, bringing 12.500 professional visitors.
The social strategy generated more than 5.4 million views, around 10.000 interactions and a 5.93% engagement rate on Instagram, confirming strong interest from the target audience.
On LinkedIn, the communication produced a growth of 49.5% of followers, while the Meta campaigns contributed to the engagement of more than 50 new exhibitors and more than 65.000 visits to the page credits.
We have identified two essential key profiles for our sector: exhibitors and visitors. After an in-depth analysis of their needs and expectations, we have developed personalized social and advertising strategies for the B2B audience. For exhibitors, we have highlighted networking opportunities to foster new collaborations and increase sales. For visitors, we focused on discovering the quality of the Piedmontese territory, offering suggestions to boost their business.
Our social content production team and production team collaborate to ensure unique live coverage of the event, transmitting the atmosphere and energy in real time through daily professional photos and video recaps and social interviews with guests and partners.
Thanks to an engaging storytelling, we kept the public's interest alive at all times of the fair.
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