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Brand strategy development

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Ultimo: Superheroes in music, in movies and in everyday life

Superheroes in music and cinema: a special serenade sung by Ultimo for director Paolo Genovese's latest film.

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INSIGHT

Challenge.

Proposition.

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Production

In Grugliasco, on the outskirts of Turin, Simpol. agency conducts filming on behalf of 611 Nuts for the promotion of Paolo Genovese's latest film 'Superheroes,' which premiered in theaters at Christmas and was distributed by Medusa Film. For the film's launch, the singer-songwriter Ultimo dedicates a serenade under the balcony of a special couple: Domenico and Domenica, him being nearly 100 years old and her being slightly younger, have been married for 74 years, representing one of Italy's longest-lasting couples.

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Distribution

The song “Superheroes” is also the soundtrack of Paolo Genovese's latest film with the same title; for which the real superheroes are the couples that remain together continuing to love each other over time, just like Domenico and Domenica, who have been in love for a lifetime. The video went viral within a few hours after the singer Ultimo posted it on Instagram (click here). The promo was the subject of news throughout Christmas week on both RAI and Mediaset networks.

03
0
1
01

Production

In Grugliasco, on the outskirts of Turin, Simpol. agency conducts filming on behalf of 611 Nuts for the promotion of Paolo Genovese's latest film 'Superheroes,' which premiered in theaters at Christmas and was distributed by Medusa Film. For the film's launch, the singer-songwriter Ultimo dedicates a serenade under the balcony of a special couple: Domenico and Domenica, him being nearly 100 years old and her being slightly younger, have been married for 74 years, representing one of Italy's longest-lasting couples.

02

Distribution

The song “Superheroes” is also the soundtrack of Paolo Genovese's latest film with the same title; for which the real superheroes are the couples that remain together continuing to love each other over time, just like Domenico and Domenica, who have been in love for a lifetime. The video went viral within a few hours after the singer Ultimo posted it on Instagram (click here). The promo was the subject of news throughout Christmas week on both RAI and Mediaset networks.

03
0
1
2
01

Production

In Grugliasco, on the outskirts of Turin, Simpol. agency conducts filming on behalf of 611 Nuts for the promotion of Paolo Genovese's latest film 'Superheroes,' which premiered in theaters at Christmas and was distributed by Medusa Film. For the film's launch, the singer-songwriter Ultimo dedicates a serenade under the balcony of a special couple: Domenico and Domenica, him being nearly 100 years old and her being slightly younger, have been married for 74 years, representing one of Italy's longest-lasting couples.

0
2
02

Distribution

The song “Superheroes” is also the soundtrack of Paolo Genovese's latest film with the same title; for which the real superheroes are the couples that remain together continuing to love each other over time, just like Domenico and Domenica, who have been in love for a lifetime. The video went viral within a few hours after the singer Ultimo posted it on Instagram (click here). The promo was the subject of news throughout Christmas week on both RAI and Mediaset networks.

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